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The Perspicacity Life

New Locksmith marketing company owned by a Locksmith

My name is Craig Andres and I am the owner of ‘The Perspicacity Life’ locksmith marketing company. TPL have made advertising your locksmith business, shop or trade unit much easier in 2024.

A locksmith subscription is a simple 3 step process: register your business, login and create your locksmith listing, pay – it’s as easy as that. It only takes a few minutes, and you can start generating work in your area today.

The Perspicacity Life is a locksmith brand, that has a website built for speed and functionality, which enables customers to connect with the best locksmiths fast and efficiently anywhere in the UK, covering England, Ireland, Scotland, and Wales.

Customers can search by simply clicking on the “find a locksmith” search icon or entering their address, area, or postcode into the convenient search box. The location software shows the nearest geographically based locksmiths to the searching customer.

The locksmith listings will also show what locksmith services the locksmith specialises in, such as: General locksmithing, 24-hour locksmith, Auto locksmith, Grills and shutters, safe locksmith, van security, locksmith shop or trade unit. This will aid the customer to not only find the nearest locksmith, but to ensure the locksmith does cover the locksmith service required.

The main aim for the TPL website

The main reason I set up The Perspicacity Life is because Google is not getting any easier to rank your locksmith business at the top of page one organically for your chosen keywords in 2024, and Google paid ads are expensive.

The main aim for locksmith marketing is to generate high quality leads daily. This is what you will need if you want to grow and scale your business, hit financial targets, build a solid reputation for excellence and quality of service in your chosen areas and locksmithing sectors.

Most locksmiths are spending a small fortune on Google ads and are missing out on a massive amount of free traffic, customers are also struggling to locate genuinely local locksmiths that offer the locksmith service required. This is where The Perspicacity Life comes in.

We utilise a slick modern website with animated banner and promotional YouTube video outlining the ease of finding a genuine local locksmith, reassuring customers, and offering a one stop solution for all locksmith work with UK coverage.

How does it work for locksmiths?

If you are a locksmith in the UK and offer General locksmithing, 24-hour, Auto, fit grills and shutters, undertake safe work, van security, or have a locksmith shop or trade unit you can add your business to The Perspicacity Life find a locksmith resource.

All you need to do is simply register your business, add your listing and pay it is very easy. You will be able to choose the locksmith services you offer, which will be displayed to customers with your business name, address and contact details and start generating work fast today.

Locksmith listings are charged at £365 for a year which works out at only £1 per day! It is a rolling subscription unless you cancel.

Benefits of locksmiths subscribing to TPL

The main benefits of locksmiths subscribing to The Perspicacity Life is generating more local work in your area and achieving your financial blueprint. You will also get a link back from the TPL website, which will give your business a trust signal and improve your website visibility.

By subscribing you will also be supporting local locksmiths across the UK. TPL will have more marketing opportunities for locksmiths later in the year, however you must be subscribed to benefit. You can add our monogram to the bottom of your website to show you are part of The Perspicacity Life Brand. Currently we are not registered for VAT, so this is a saving when subscribing today.

Moving forward in 2024

The Perspicacity Life has only just launched so it will take time to improve the websites visibility within Google and brand awareness forward. We have a plan and a process in place to achieve national coverage in a set period.

TPL are on Instagram, LinkedIn and YouTube so connect with us to stay up to date.

I have developed a network of skilled professionals that can make this idea and dream of mine a reality. Over the past 10 years I have worked with various experts in graphic design, online marketing, animation and video, website development and I believe our marketing will be second to none in the locksmith sector going forward.

The Perspicacity Life – Going for Gold!

Craig has been very successful in his locksmith career. Biggest achievements have been scaling a locksmith business from startup in 2009, to one of the busiest locksmith businesses in his city. Winning awards with HSBC including start up stars and a recent entrepreneurial Business Excellence Award. He is the youngest ever locksmith to pass the Master Locksmiths Association BLI exam at 19 years old and becoming an MLA approved company in 2010. Craig has now amassed over 22 years’ experience and is extremely passionate about locksmithing. He knows what it takes to win and dominate in a competitive market.

There are a range of possibilities for this exciting new locksmith venture and those who join the movement should strap in for the ride! TPL are keenly pressing forward to put this exciting affordable locksmith marketing opportunity in front of as many customers as possible and generating work for locksmiths that are serious about scaling their business and achieving their financial goals.

To learn more about The Perspicacity Life or list your locksmith business today please visit