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Avocet Unlocks Abs Sales Potential With Pearce Appointment

Brighouse-based Avocet Hardware has appointed Raymond Pearce as head of UK sales for its ABS snap-secure lock system.

The ABS lock, which was the first of its type to be accredited to the new British Standard TS007 (3-star) and is the only retro-fit euro cylinder that has passed the SS312 Sold Secure Diamond standard, is Avocet’s response to the rise in lock-snapping across the UK.

Dr Tinkle Jain, director of Avocet Hardware, stated: “We are tackling lock-snapping head-on and are adamant that by working with the Police, Neighbourhood and Home Network Watch, and locksmiths across the country we can stop this worryingly quick and easy form of forced entry in its tracks.”

“Raymond’s appointment provides the scope to take this campaign to the next level. He has a huge amount of experience in the industry, which combined with his drive and sheer enthusiasm will help open, and then firmly secure, doors everywhere he goes.”

During his 25-years promoting and selling locks, security and hardware products, Raymond has worked with a host of market leaders, including Ingersoll Rand, Listers, Firestop and Eliza Tinsley, where he’s held sales director, sales management and account management roles.

“This is an exciting opportunity to promote a home security product that really can bring to an end one of the fastest growing forms of forced entry in the UK,” said Raymond. “I’m looking forward to getting to grips with the product and helping to make a real difference for homeowners everywhere.”

For additional information about Avocet Hardware and its ABS snap secure locks visit or call 01484 725725.

 Raymond Pearce - Avocet Hardware

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