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ABUS ‘Shop-in-Shop’ Merchandising Gives Distributors Presence, Margin & Stock Turn

1m PadlocksThe ABUS ‘Shop in Store’ (SiS) merchandising unit system was first launched in the UK in 2011 and has been a spectacular success. The modern look, accentuated by the ABUS brand colours effectively puts the spotlight on the system and products on display. Many ABUS partners have already implemented the SiS system with great success and take advantage of this modern sales solution to reap the benefits in their day to day business.

Cleverly packed on portable pallets, the innovative and handsome merchandising units can be quickly and efficiently set up in-store. The displays enhance and showcase the world-class market leading ABUS padlock and security ranges making eye-catching and brand enhancing merchandising.

The recommended ranges can be tailor made, working in cooperation with distributors ABUS develop personal and customised solutions tailored to individual requirements.

In addition these innovative SiS units come with a complete set of colour barcode product labels for the suggested ranges. The labels are applied to backing cards specifically designed to complement the ABUS product hooks provided to make reordering and barcode pricing simple. The original ABUS 1m SiS unit now has some 250m of UK exposure and includes a full range of padlocks, ‘KeyGarages’, ‘VanLocks’, wall anchors, chains and cables. This SiS im unit is an impressive 225cm high x106cm wide x 60cm deep. This most popular selection has an RRP value of £3,128, but with all ABUS wholesalers offering top discounts, the retailer distributor cost for this prime investment will be under £1500. Couple this with proven stock turn of x 4 it is no wonder this unit has such wide appeal.

ABUS SiS 0.5m units can also be exploited where space or store through vision is an issue. Either available with half the height or half the width, these units can have ABUS ranges custom selected where the retail investment per 0.5m will be around £750.

Alongside the original padlock selections, ABUS SiS units can be exploited for displaying and demonstrating the increasingly popular ABUS 2 wheel, cylinder, and CCTV ranges.

Explore the ABUS ‘Shop-in-Shop’ system and take the opportunity to impress your customer. For more details on these key SiS merchandising units contact ABUS UK

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