With increasing amounts of UK homeowners turning their backs on DIY projects, the ‘do-it-for-me’ trend is growing at a pace. In fact, according to research by Euromonitor, Brits in their 20s and 30s lack the confidence to undertake even basic DIY tasks.
With this in mind, Yale is running ‘Security Spring Clean’, a major consumer marketing campaign designed to drive to demand for locksmith services throughout the spring months and beyond.
The campaign outlines how homeowners can undertake a quick and simple home security audit as part of their annual spring clean, with advice such as “change the locks on all external doors and windows,” “update your letterplate to avoid fishing crime,” and “check your burglar alarm is in good working order.”
Consumers are then advised to contact their local locksmith for more information and advice, as well as a no-obligation quote.
The campaign is supported by an on-going programme of promotional activity in national and regional press, as well as on social media. Yale has also produced a Security Spring Clean infographic and home security checklist, which can both be found on the Yale website as well as various online consumer publications.
Hannah Adkins, Marketing Executive at Yale, said: “The annual spring clean is the perfect time for homeowners to undertake a simple audit in order to check their home’s security is up to scratch. Our Security Spring Clean campaign provides locksmiths with the tools to maximise springtime sales and helps build awareness of home security issues.”
For further information on Yale’s Security Spring Clean consumer campaign, please visit www.yale.co.uk/tradeuk, where you can download the infographic and checklist for customer use. Alternatively, you can call the dedicated Yale locksmith helpline on 0845 302 4765.
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