Yale will preview its latest initiative to support locksmiths in the sale and installation of home security solutions at the 2013 Master Locksmiths Association’s exhibition.
National Home Security Month, which launches on 1st October 2013 and is supported by Yale, is designed to create awareness around home security across the UK and drive demand for locksmith services nationwide.
The campaign will highlight tips and solutions that will help keep consumers and their possessions safe as the dark nights draw in this winter.
Also featured at the exhibition on stand 70 will be Yale’s innovative product range, including the Keyless Digital Lock, which is now available in two new finishes to coordinate with consumers’ decor.
The lock’s PIN code can be set via a keypad to any 4 to 12 digit number of the user’s choice and reprogrammed at any time. For added convenience, users can also set up a separate visitor code to provide access for family, friends or tradesmen.
Yale’s newly improved and developed DoormasterTM multipoint lock products will also be featured at the event, and will showcase their increased usability for locksmiths.
Lauren Ashfield, Trade Marketer for Yale, said: “The annual MLA expo gives us the perfect opportunity to advise locksmiths of the activity we are undertaking to make their jobs easier as well as demonstrating the broad range of security solutions we have developed in the last 12 months.
“We are committed to supporting the trade with both innovative products and pioneering marketing campaigns, which increase demand
for locksmith services and improve security for consumers throughout the UK.”
The UK’s largest locksmith exhibition takes place at the Telford International Centre between 13th and 15th September 2013.
For further information on National Home Security Month please visit www.homesecuritymonth.com or for the full range of Yale home security solutions please contact the Yale sales team on 0845 302 4765 or visit www.yale.co.uk.
