As part of Mul-T-Lock’s 50th year anniversary, the company has launched a fun customer-focused “Stronger Together” campaign featuring the Mul-T-Lock Muscleman, to celebrate the strength and long-standing connections we have made with our devoted locksmith network.
Stronger Together features a dedicated cut-out of the renowned Mul-T-Lock Muscleman logo, where its dealers have been invited to have their photograph taken, under the campaign ‘are you strong enough?”
Identifying the close working partnerships with the global security specialist, the campaign seeks to demonstrate the importance of having a reliable and experienced locksmith, when it comes to ensuring the safety and security of a residential or commercial property.
Says Claire Blakemore, Managing Director of Mul-T-Lock UK: “Our history demonstrates our commitment to delivering the highest level of security solutions to our customers. And our ‘Stronger Together’ Muscleman tour is a testament to the strength and expertise of our locksmiths, working closely in partnership to set the standard across the UK.”
“Overall, it has been really well received and what has been great is how locksmiths have not only embraced the photo opportunity but also provided testimonials, often on the long established relationships enjoyed with Mul-T-Lock, some since the company was established. We are proud to celebrate together through this fun and engaging campaign and can’t wait to share our results across social media and Marketing.”
The Stronger Together campaign is part of Mul-T-Lock’s ongoing celebrations in its 50th year, culminating in the Diamond Sponsorship of the MLA Expo, standing as the UK and Europe’s largest locksmith exhibition. Here, the full extent of the Stronger Together photographs received will be on display.
Claire adds: “This year’s Diamond Sponsorship of the MLA Expo is a fitting way to proudly celebrate and honour Mul-T-Lock’s 50th anniversary within our sector, not only in our own achievements, but also the dedication of our locksmith partners.
“As our way to show our appreciation and gratitude for our customer’s loyalty, the montage of fabulous photos will be a befitting culmination of our strength together, and our commitment to investing in the locksmith community. And within this, we always have been and always will be strong enough to deliver innovative security solutions that meet the evolving needs of our customers.”
Locksmiths that participate in the ‘Stronger Together’ campaign and snap a photo with the Muscleman will not only be featured to our audience as fantastic locksmiths we work with, but also be immediately placed into our 50th anniversary prize draw with 10 opportunities to win a £50 gift voucher. The drawing will be held during the MLA Expo 2023 in October.
The Stronger Together campaign is now live on Mul-T-Lock’s social media channels, and the company encourages its locksmith customers to join in the fun and celebrate the strength and expertise of the partnership approach.