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ASSA ABLOY Opening Solutions EMEIA announces new appointment based at its Woking Divisional Headquarters

ASSA ABLOY Opening Solutions EMEIA has announced the appointment of Daniel Swannack as Chief Commercial Officer for the newly formed Door Business Segment based in Woking.

Daniel Swannack

Daniel joined ASSA ABLOY as Chief Commercial Officer for the Door Business Segment across Europe, the Middle East, India, and Africa (EMEIA). The Door Business Segment brings together ASSA ABLOY’s door operations across EMEIA, aligning product innovation and customer experience across multiple markets and brands.

Daniel is responsible for shaping the growth agenda for multiple brands, product categories and regions. His role involves aligning business development, marketing, sales and pricing strategies while delivering operational improvements across diverse markets and customer requirements.

His career has focused on leading commercial growth in complex technical product sectors, and he has always been drawn to industries where quality and compliance are at the forefront. The door and security industry carries this along with protecting people and property, which is a personal motivator for him.

In his new role, Daniel will support the Door Business Segment’s goal to strengthen its position across various verticals, delivering sustained growth in demanding market environments.

Daniel said: “My ambition within this role is to deliver sustained and profitable growth by expanding into new markets, strengthening our position in high potential verticals, and creating a seamless customer experience across the business segment.

“I am equally focused on developing talent within our teams to ensure we have the leadership strength and capability to support long-term growth.”

To learn more about Door Group and the range of products and services it provides, go to www.assaabloy.com/uk/en/solutions/products/doors