Van Guard becomes bott as integration enters its next chapter
Creating a complete commercial vehicle solution under one trusted brand
Following its acquisition by bott in March 2025, Van Guard Accessories is announcing the next milestone in its journey, with the business transitioning to the bott brand.
The move brings together two established names in the commercial vehicle industry under a single brand, creating a stronger, more comprehensive offering while building on the reputation, expertise and service both businesses have developed over many years.
The transition follows 17 months of successful integration and reinforces bott’s position as a leading provider of complete commercial vehicle solutions.
Customers will begin to see the familiar Van Guard black and yellow branding transition to the Bott Group’s signature green as part of a phased rollout. Van Guard-branded products will remain available throughout 2026, with product branding and packaging transitioning to bott during 2027, ensuring a smooth and seamless experience for customers and distribution partners.
While the name is changing, the expertise behind it is not. Customers will continue to work with the same trusted teams and benefit from the high-quality products, technical knowledge and customer support that have made Van Guard one of the UK’s leading manufacturers of commercial vehicle roof storage, ladder handling, vehicle access and security solutions.
Bringing Van Guard fully into the bott brand creates a genuine one-stop shop for commercial vehicle solutions, combining bott’s expertise in vehicle conversions, storage systems and fleet solutions with Van Guard’s market-leading roof storage, ladder handling and vehicle security products.
Nick Smith, CEO at bott UK, said:
“This is the natural next step in bringing together two highly complementary businesses. Over the past 17 months we’ve combined our expertise, our people and our capabilities, enabling us to offer customers a more complete commercial vehicle solution than ever before.
“Customers can now source more of their vehicle requirements from one supplier, simplifying procurement while benefiting from the engineering excellence and customer service both businesses are known for.”
The addition of Van Guard’s vehicle security range has also strengthened the combined offering, enabling bott to provide complete vehicle security solutions alongside its established conversion and storage systems.
Ashley Rote, Finance Director, said:
“This is much more than a change of name. It reflects the successful integration of two like-minded businesses and our shared ambition for the future.
Customers will continue to receive the same high levels of service and expertise, while benefiting from a broader product portfolio, increased investment in innovation and a more complete commercial vehicle offering.”
The brand transition also supports future growth, with increased investment in product development and an expanded innovation programme. Customers can expect refreshed product ranges and new additions throughout 2027 as the combined business continues to evolve its offering.
The unified bott brand will be showcased at IAA Transportation in Hanover this September, where visitors will be able to see the expanded commercial vehicle portfolio.
As the business enters this new chapter, customers can look forward to the same trusted expertise and service, now backed by a broader product portfolio, greater engineering capability and the strength of one united brand.
