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Master Lock celebrates 100-year milestone with fresh user-led innovation

Global security giant Master Lock is celebrating a century of empowering people, businesses, and communities across the globe with the launch of a 360° marketing campaign and new user-led innovation.

To mark the special occasion, Master Lock today debuted a commemorative logo (picture above) that pays homage to the brand’s original lion symbol, underscoring strength, courage, and resilience. The nostalgic emblem will feature across packaging, digital and out-of-home advertisements, as well as on limited-edition merchandise.

A legacy of strength meets a future built on innovation:

What started as founder Harry Soref’s mission to safeguard military equipment with the world’s first laminated steel padlock has since evolved into the Master Lock becoming the leading global manufacturer of padlocks and security products. Whether it was introducing the combination lock to its portfolio in 1935, Bluetooth-enabled padlocks in 2015, or – most recently – biometric solutions, Master Lock has stood proudly at the forefront of innovation.

For the next 100 years, Master Lock will go even further by improving upon tried-and-tested products, while also developing new user-led solutions to meet future security challenges. These include:

  • Connected products – Introduced in 2015 with the launch of its award-winning Bluetooth Padlocks, Master Lock’s connected products category leverages the latest technology. The company has since added Bluetooth Lock Boxes and Master Lock Vault Enterprise software for commercial use to its portfolio – and in 2021 – will introduce its most durable Bluetooth Padlock yet, the ProSeries Bluetooth Padlock
  • Biometric technology – Master Lock debuted its Biometric Padlock last year, which makes one’s fingerprint the key. The padlock offers ease-of-use, with no keys to lose or combinations to remember
  • Lock box category – The company has made significant enhancements to this category with the recent addition of weather covers, light-up dials and Bluetooth capabilities. The category will upgrade again in 2021 with the introduction of the Key Tether Lock Box, developed in response to users needing to always keep the key and lock box together

“We are honoured that people have trusted Master Lock to secure what’s important since 1921, and we’re committed to helping future generations achieve peace-of-mind and protection with technologies that meet the changing demands of tomorrow,” said David Youn, president of The Master Lock Company. “In 2021, we’ll toast to a legacy born in strength, a future built on innovation and the countless individuals who have contributed to this milestone.”

The celebration is set to continue throughout 2021 online at retail and in Master Lock’s communities with several exciting promotions:

  • 100-year celebration sweepstakes: From now through to December 31st 2021, consumers can win a digital shopping spree at* The sweepstakes includes weekly instant wins, quarterly wins and one grand prize of a £5,000 digital shopping spree
  • The 1921EURD Padlock: In January, Master Lock debuted the 1921EURD Padlock, a limited-edition product backed by 100 years of strength. The padlock features the commemorative logo, a black weather-resistant cover and will be available online and at select retailers
  • Community Champions: In April, Master Lock will recognise those who strengthen communities and contribute to securing promising futures through its new “Community Champions” program. Through a call for online submissions, select individuals who have shown exemplary community commitment will be rewarded with a cash prize and a donation in their name to a deserving beneficiary
  • A special landing page on its eu website has been designed to highlight the ways in which the company is celebrating all year long

Mr Youn continued “Master Lock might be turning 100 in 2021, but it’s our communities, associates, partners and end users around the world that we want to celebrate. We look forward to making more history, together.”

Individuals can follow the conversation all year with hashtag #MasterLock100Years and by visiting, where viewers can explore a centennial timeline, learn about upcoming products and limited-edition merchandise, and stay connected to the celebration.


To learn more about the brand, you can also check out this video developed by the Master Lock team:

*No purchase necessary. See for terms and conditions.


About Master Lock

Recognised around the world as the authentic, enduring name in padlocks and security products, Master Lock has been at the forefront of innovation and high-quality products for a century.

A byword for ‘padlock’ in the United States, Master Lock could be the biggest brand you have never heard of. A global leader and innovator in security solutions, the company made its mark with the original laminated padlock and the first dial combination padlock.

This legendary heritage and continued pursuit of excellence ensures the new indoor and water-resistant outdoor padlocks offer the highest levels of strength, reliability, and functionality of any Bluetooth model on the market.

Servicing all sectors – from sports, home, and school to work and travel – the company intends to continue its pioneering approach over the next 100 years.

For more information, visit the Master Lock website or connect with us via Facebook, Twitter, Instagram, Pinterest or YouTube.