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Associated Security introduces: Our new Trade Sales & Marketing Director, Steve Keogh

We’re happy to announce we have a new member joining the Associated Security team as our Trade Sales and Marketing Director! Steve Keogh has today joined our ever-expanding team to offer his extensive knowledge and expertise within the security industry to assist with the continuing growth of our company.

Steve made his start within the industry in 2003, when he joined Gunnebo as a trade sales member, promoting a variety of brands such as Chubbsafes, Rosengrens and Churchill. Two years later, he was promoted to Trade Sales Manager and began to lead a team of experienced sales professionals, assisting with the growth of the indirect sales business through trade and distribution partners.

Fast forward to 2013, Steve then joined the team at Burton Safes as Sales and Marketing Director, throughout the 5 years he spent in this role he successfully implemented a new reactive service division, in addition to creating & launching a luxury safe product range. Managing a team of both direct and indirect salespeople, working with trade partners and both banking & retail customers, whilst also dedicating time to vital projects such as export and European distribution, Steve played a pivotal role in the business during his time there.

About his new role at Associated, Steve said: “This new role offers me the challenge to take Associated Security to the next level in terms of their marketing strategy. Associated Security is one of the leading security solution providers in the UK and it’s important that this is reflected in what we do as a marketing team. I already have some exciting plans for the business which includes a re-brand of the group and the launch of both new websites and marketing material to name a few so, watch this space.

In addition, I will be responsible for and just as excited to relaunch SMP range into the trade market. This British manufactured range of security products has a legacy within the trade that I would like to reignite. I’m looking forward to creating an offering that makes SMP products one of the most completive products in the market with unique benefits to our trade partners.

Busy times ahead but I’m looking forward to the challenge.”

The team at Associated Security are all very excited to see what this new chapter brings with Steve on board, and we’re definitely anticipating great things are to come!

If you’d like to get in touch with Steve, you can drop him an email on or through the phone on 07483059008.

Keep your eyes peeled, as we’ll be seeing a few changes across our social, content and overall company image over the next few months & we’re really looking forward to sharing this with you all.